Improvement of relations

Evaluation of the existing, at the time, communication plan

Development of a communication plan (messages, media, timetables, roles and responsibilities)

Establishment and strengthening of company/organisation's identity

Communication within a company/organisation consists in the reception and transmission of information (orally, in writing or electronically) between individuals, groups and data-processing devices to the purpose of achieving an effective carrying out of duties. Communication takes place informally (on an interpersonal level) or formally (through the company's established channels of communication)

The following types of communication exist:

• the so-called vertical in-house communication, which results from the company's organisational structure and is related to instructions and the sharing of information.
• the so-called horizontal in-house communication, which results from the company's organisational structure and is related to the sharing of information and the addressing of questions and queries
• interpersonal and personal communication (instances of discussion, written personal instructions etc)
• collective communication (conferences, meetings etc)
• the communication of decisions, as in the reasoning leading to particular decisions
  the so-called external communication, which involves communication with purveyors, clients, the Media etc.